Lane Financial Group
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Lane Financial Group
Your Search is Over. Welcome Home.
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Meet the Leadership Behind Lane Financial Group
Craig Lane CEO & Founder, LFG
As the CEO of Lane Financial Group, my mission is to make Medicare simple, accessible, and understandable for every client we serve. With a passion for helping individuals navigate their healthcare options, I have dedicated my career to educating seniors, empowering families, and ensuring our clients receive the coverage that best fits their needs and goals.
I believe that healthcare decisions should be made with confidence, transparency, and personalized guidance. Under my leadership, our team is committed to providing exceptional service, building lasting relationships, and treating every client with the care and respect they deserve.
My vision is to create a company culture centered on integrity, education, and excellence while continuously improving the Medicare experience for the communities we serve. Whether assisting someone enrolling in Medicare for the first time or helping them review their existing coverage, our goal is to be a trusted resource every step of the way.
When I’m not working, I enjoy spending time with family, supporting community initiatives, and finding new ways to make a positive impact in the lives of others.
“People come first. Medicare is what we do, but helping people is why we do it.” — Craig Lane
Meet the Leadership Behind Lane Financial Group
Jake Kitchner Co-Founder & President, LFG
Jake Kitchner is the Co-Founder & President of Lane Financial Group and has built a reputation as one of the insurance industry's top-performing producers and leaders. With experience spanning health insurance, life insurance, and Medicare, Jake has helped thousands of clients while mentoring agents across the country to achieve new levels of success.
A former United States Army Military Police Officer, Jake brings discipline, leadership, and a relentless work ethic to everything he does. Early in his insurance career, he earned recognition as the #1 Rookie Agent in the country for three consecutive months while with AmeriLife, establishing himself as one of the industry's rising stars. Since then, he has continued to produce at a high level while building organizations focused on growth, culture, and agent success.
When he's not helping agents grow their businesses, Jake enjoys spending time with his family, golfing, boating, and listening to music.
His mission is simple: create an environment where agents can stop searching and start thriving.
“Success isn't just about what you achieve yourself—it's about how many people you help succeed along the way.” — Jake Kitchner
Why Join LFG Insurance?
- $0 Upfront Lead Cost - Qualified agents may access CPA lead programs with no upfront lead investment and steady weekly inbound volume to help scale production.
- Advanced CRM & Retention Tools – Built to help you manage your book of business, improve retention, and streamline follow-up so nothing falls through the cracks.
- No Outbound Cold Calling – Work only with interested Medicare consumers—no cold dialing required.
- Top-Tier Commissions, No Quotas – Earn $363–$451 for MAPD-to-MAPD enrollments and $725–$902 for T65 enrollments, depending on eligibility and enrollment type.
- Built on Transparency & Predictability – No smoke and mirrors—just clear systems, clear expectations, and the tools you need to grow your book of business with confidence.
Our Partners
